PictureFlow Studio
Ten apps.
One studio.
Write the script, win the job, budget it, plan the shoot and run the shots to delivery, in ten apps that are each built for one job. One sign-in covers them all.
What we are
From the first script page to the last delivery.
Every stage of a production has its own app, and you move between them from one grid. Where the work hands on, the apps hand it on with it.
- 1
Write
Write the screenplay together, and decide who can read, print or export it.
Script - 2
Win
Send the director’s treatment, then present the pitch live while the client follows on their own screen.
TreatmentPitch - 3
Budget
An AICP bid, a feature budget, a season or a shot bid. Lock it when it’s awarded and cost it through to wrap.
CommercialsFilmTVVFX - 4
Shoot
Board the shoot, then turn any day into a call sheet the crew reads on their phone.
ScheduleCall Sheets - 5
Deliver
Run the awarded VFX show shot by shot, with the hours and the money beside every one.
Tracker
Why producers switch
Built for the job. Connected to the next one.
Built for each kind of job.
An AICP bid for a spot, a chart of accounts for a feature, a pattern episode for a series and a shot list for VFX, each in an app made for it.
Connected where it counts.
A VFX bid becomes a Tracker show in one click, a schedule day becomes a call sheet, and vendor bids roll into the budget only when you accept them.
Made to be shown.
Clients get a link instead of an attachment: a bid, a treatment that reads on a phone, a pitch they follow live on their own screen.
You know who opened it.
Bid and pitch links log every open, treatment links show how far each reader got, and Script records every print and export.
Fast at the keyboard.
⌘K to any line in a budget, autosave as you type, keyboard stripboarding and Final Draft keys in Script.
Brings your files with you.
Open Movie Magic budgets, Final Draft and Fountain scripts, ShotGrid CSVs and payroll exports from EP, Cast & Crew and Wrapbook.
Security
Your work stays with the people it’s meant for.
A leaked script or a forwarded bid can cost a job. PictureFlow decides who sees what on our servers, not just on the screen.
Checked on our servers.
Every request is checked against your role on our servers, not just hidden in the interface. Anything you can’t see simply isn’t found.
Invites and links you control.
Team invites open only for the email they were sent to. Bid, pitch, treatment and review links can carry a password and an expiry, and you can turn any of them off.
The money stays with producers.
People limited to some budget sections never receive the totals or fees, and in the Tracker only the owner and producers see rates, costs and margin.
Sign-in that can’t be reused.
Sign-in links work once and expire after 15 minutes. Repeated wrong passwords are blocked, and a new password signs out every other device.
Renders in private storage.
Tracker renders are kept in private storage and play through links that expire, or go straight to your own S3-compatible bucket.
Keys and webhooks, kept narrow.
API keys are stored only as a hash, shown once, can be read-only or limited to one show, and can be revoked. Webhooks are signed and never carry money.
Every app page has its own security section, with exactly what that app protects. Payments are handled by Stripe, so we never see your card number.
PictureFlow Script
For screenwriters and writers’ rooms
Write it together. Decide who reads it.
A screenwriting app with live co-writing, Final Draft keys and sharing controls built for unreleased work.
What was missing
Drafts emailed as files, and a leaked PDF that nobody can trace back to who leaked it.
What it does
Co-writers type on the same page with named cursors, in standard format with Final Draft keys and SmartType. Tag the breakdown as you write, and open or export Final Draft and Fountain files.
How it’s protected
Invites work only for the email they were sent to. Lock the script, decide whether readers may print, and every printed page carries the reader’s name, email and date.
PictureFlow Treatment
For directors and production companies
Send the treatment. See who read it.
Build a director’s treatment that reads on a phone, send each reader their own link, and see how far they got.
AIHalden Motors
The Milk Run
02
Approach
AIThe reveal. Played completely straight.
03
The story
AI0:00
A kitchen, morning. Dot opens the fridge. One empty milk bottle. Mae looks up from her cereal. A slow, terrible realisation.
AI0:06
Suiting up. Sunglasses on. Seatbelt clicks. Mae counts coins into her palm like a safecracker. The garage door rises.
AI0:14
The run. The Pip darts down the hill, under lines of laundry, past a cloud of pigeons, around a hairpin with an inch to spare.
AI0:26
The obstacle. A brass band marches across the only road. Dot doesn't blink. She folds the mirrors and takes the alley nothing else fits down.
04
Tone
AI
AIDeadpan, and played for real
Mugging for the camera
A sample commercial made in Treatment, every frame generated in the app. Read the treatment
What was missing
A huge PDF that won’t open on a phone, gets forwarded with no record, and never tells you whether the client read past page three.
What it does
Set the mood from a few pictures, cast a character once, and generate frames in place on your own AI account. Make v2 with what changed and last round’s notes as a to-do.
How it’s protected
One link per reader, with an optional password and expiry, and you can turn any link off. Readers never see your prompts, takes or mood board.
PictureFlow Pitch
For directors, VFX houses and production companies
The pitch, presented live.
Build an interactive deck, send each client a private link, then present while they follow on their own screen.
What was missing
A screen share the client can’t touch, and a deck whose numbers went stale after the bid changed.
What it does
Before-and-after wipes the client drags, layer breakdowns, a Director’s Dial between versions and callouts on any frame. Figures come from the bid, and notes from the call go back to the shot.
How it’s protected
One link per client with their name on screen, an optional password and expiry, and a log of every open. Steering stays with you unless you hand it over.
PictureFlow Commercials
For commercial producers and production companies
The AICP bid. From estimate to wrap.
Bid the spot on AICP lines, lock it when it’s awarded, and actualize every PO, envelope and payroll week against it.
What was missing
A bid on one machine, actuals in a second spreadsheet at wrap, and no idea whether the agency opened the latest PDF.
What it does
A through P numbered as AICP numbers them, California overtime worked out, and one click to lock in the awarded bid. POs, petty cash and payroll post straight to their lines.
How it’s protected
Send the bid as a private link with an optional password and expiry, and see every view and download. Give the post house only the sections they need, without the total or your fees.
PictureFlow Film
For line producers, UPMs and production accountants
The feature budget. Built to hold.
Take a feature from first draft to locked budget to cost report in one place.
What was missing
A desktop budget file, department numbers emailed back to be re-keyed, and a cost report living in another system.
What it does
Globals like shoot days in any cell, fringes, incentives shown as a net, and a cost report fed by payroll and accounting exports. It opens Movie Magic files directly.
How it’s protected
Invite a department head to only their accounts. They save only those and never see the film’s grand total, fees or cost report.
PictureFlow TV
For series line producers and studio executives
The whole season. One budget.
Budget one pattern episode, spread series costs across the season and handle every episode that differs.
What was missing
Eight copied spreadsheets, one per episode, plus an amortization workbook that never quite reconciled.
What it does
Episodes inherit the pattern and override only their own globals and one-off costs. Amortized lines divide by the episodes switched on, and the topsheet shows the pattern beside the season.
How it’s protected
Section-limited members get no episodes, no season totals and no vendor bids. A VFX vendor works in their own project and never sees your numbers.
PictureFlow VFX
For VFX producers, supervisors and vendors
Bid the shots. Then run the show.
Price every shot by department, in days, at your own rates, then send the awarded bid to the Tracker in one click.
What was missing
Excel bids with rates hard-coded in every cell, re-keyed into ShotGrid after the award.
What it does
One rate card reprices every shot. The bid becomes a department schedule and charts of where the money goes, exports ShotGrid CSVs, and becomes a Tracker show without re-keying.
How it’s protected
Send the bid as a private link with an optional password and expiry. Vendor bids connected to a master budget change nothing until someone with the whole budget accepts them.
PictureFlow Schedule
For first ADs and line producers
The stripboard. For a spot or a feature.
Board a two-day commercial on the clock or a thirty-day feature by eighths, with a live day out of days.
What was missing
A desktop scheduling install with files emailed back and forth, or a hand-coloured run sheet with the lunch added up by hand.
What it does
Strips in standard day and night colours, clock times from the shoot call with a flag on any scene six hours past call or the last meal, and a day out of days that is always current. Any day becomes a call sheet in one click.
How it’s protected
Schedules are private to their owner, and anyone else gets “not found”. Two open windows can’t silently overwrite each other.
PictureFlow Call Sheets
For ADs, coordinators and the production office
Looks like paper. Works on a phone.
A call sheet that reads like the paper one and puts each crew member’s own call first on their phone.
What was missing
A PDF emailed at 9 pm, a revised one at 11, and everyone hunting for their call in a 60-row crew grid.
What it does
Find my call puts your call and its reason at the top. Standard safety wording for 19 hazards, marked-up unit maps, and directions that open each person’s own maps app.
How it’s protected
Crew see only what you publish, never your draft. There are no crew accounts, the sheet stays off search engines, and a new link stops the old one working.
PictureFlow Tracker
For VFX production managers, coordinators and producers
From award to delivery.
Run the awarded show shot by shot, with review, client notes and the money in one place.
What was missing
A tracker set up by hand, client notes copied over from a separate review tool, and margin in a producer’s spreadsheet.
What it does
The show is made from the bid with bid hours on every task. Review renders in a built-in player, draw on the frame, and client notes from a review link land on the shot.
How it’s protected
Only the owner and producers see money. Vendors see only the shots assigned to them, and clients see only what’s in review. Renders stay in private storage.
Works with your pipeline
Keep the tools you have. We’ll connect to them.
Whether you run ShotGrid, an internal database, your own shot publishing tools or a payroll house, we’ll work with you to connect PictureFlow to it.
Your data, your formats.
Import CSV and Excel, export CSV, PDF and .bid files. Nothing is locked in, either way.
ShotGrid, today.
Export awarded shots and tasks as a ShotGrid CSV with bid hours, and import them back.
Built with you.
Have an internal tool or a publishing pipeline? We’ll work with your team to hook into it.
Opens today
Running something of your own? Tell us about your pipeline.
The whole studio, free for 14 days.
Every app, no credit card. Then pick the plan that fits.
Save 24% with yearly billing.
Producer
For producers and line producers.
$19/mo
$228 billed yearly
- Unlimited projects and versions
- Feature, AICP and series templates
- Fringes, globals, fees, discounts and incentives
- Invite your team with section-level access
- Connected bids with review before they count
- Charts, version history and cost report
- Client or full-detail PDFs, CSV and .bid export
- PictureFlow Script: screenplays in standard format, Final Draft and Fountain files
- PictureFlow Schedule: stripboards, day out of days and a shoot calendar
- PictureFlow Call Sheets: call sheets with maps and safety flags
Studio
Includes VFXFor production companies and VFX houses.
$49/mo
$588 billed yearly
- Everything in Producer
- PictureFlow VFX: shots by department with your rate card
- VFX show budgets and shot bids for vendors
- PictureFlow Tracker: every shot from awarded bid to delivery
- PictureFlow Pitch: interactive pitch decks you present live
- PictureFlow Treatment: directors' treatments with read tracking
- Your company name on every export
- Priority support
From the first script page to the last delivery.
- 14-day free trial
- No credit card
- All ten apps included